- E-Commerce store reflects Toyota’s vision for a digital future.
- New online store is designed to elevate customer experience.
- South African customers can now conveniently shop online for Genuine Toyota parts, accessories and branded merchandise.
Johannesburg – For over six decades, Toyota has established itself as an integral part of South African culture, earning the trust of generations. Committed to continuous improvement and a customer-first philosophy, Toyota South Africa Motors (TSAM) is proud to announce the launch of its highly anticipated e-commerce platform. This platform is designed to enhance customer experience by seamlessly integrating convenience, innovation, and trusted quality into a single dynamic online environment.
Officially live, Toyota’s new Shop Toyota e-commerce platform offers customers direct access to selected Genuine Parts, branded merchandise, premium vehicle and lifestyle accessories, all from the comfort of their homes. Tailored for both fans of the brand and those who embody the Toyota lifestyle, the platform offers a wide range of products that carry Toyota’s hallmark standards and attention to detail.
“The launch of the online store is more than just a new sales channel, it is a reflection of our vision for the future and our quest to deepen our connection with the Toyota community,” said Desiree Trollope, General Manager for Future Toyota at Toyota South Africa Motors. “We’re embracing digitalisation to bring our customers closer to the brand, offering them the dependability and authenticity they expect, now with the ease of online access and the option to have products delivered to their homes or fitted at their nearest dealership. The online store is a one-stop online shop for all things Toyota.”
Key features of the Toyota online store include:
- Genuine Parts to ensure global brand standards and compatibility
- Exclusive merchandise (including the newly launched Old School range), apparel and lifestyle products for Toyota brand enthusiasts
- Customised vehicle accessories to enhance vehicle performance and style
- Secure checkout and nationwide delivery with support from the local dealership
Safety and sustainability reinforced
More than just a merchandise platform, the online store is designed to bridge e-commerce with local dealership networks, allowing buyers to enjoy digital convenience while maintaining the trusted backing of Toyota’s established dealer network. The platform reinforces the importance of Genuine Toyota parts, not just for performance, but for safety and long-term value.
Each product is curated not only for quality and brand alignment but also with Toyota’s sustainability principles in mind, including a growing focus on local sourcing and responsibly manufactured items.
“Like most of our locally produced vehicles, our new store is also a proudly South African solution. It reflects our commitment to delivering an elevated, tech-enabled customer journey that meets the evolving expectations of digital-first shoppers. At a time when shoppers are looking for smart, locally rooted ways to support the brands they trust, we want to give them a legit destination for officially licensed Toyota gear. The store is also a channel for Toyota enthusiasts to express their passion, while continuing to support our dealer network and engage with the brand beyond the showroom floor,” added Trollope.
Whether customers are outfitting for their next off-road adventure, gearing up for the cold, or on the hunt for specific car parts, shop.toyota.co.za delivers with the same spirit that South Africans have entrusted in Toyota for over 60 years.
Explore the full range at shop.toyota.co.za.
